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Outbound Telemarketing Benchmarks
Telemarketing
benchmarks are established during the first 100
hours of outbound telemarketing production. This
production benchmark developed during the
initial telemarketing test will provide you with
specific facts on your telemarketing campaign
positive conversion ratios
such as sales per hour, leads per hour,
completed records per hour, dials per hour,
etc.
In order for this benchmark to remain valid you
must continue to use the same telemarketing
database file and same offer as during the test.
Deviating from the initial telemarketing database
or offer, will result in a need to recalibrate
telemarketing campaign.
This initial outbound benchmarking test is a
very valuable tool and provides raw data for you
estimate cost to roll out entire
telemarketing/call center program or file. The
test also protects business from investing to
much capital up front, without seeing a
measurable ROI.
Inbound Telemarketing Benchmarks
A telemarketing
benchmark is established during the first 25
hours or 1500 minutes of inbound call center
services production. Inbound telemarketing
measurements include, speed of answer, average
length of call, customer service call quality
and sales/lead closing ratios.
A telemarketing consultant can make the
difference between a successful telemarketing
campaign and a failure. A good consultant will
guide you through the entire process of
identifying a professional telemarketing firm.
Our telemarketing consultant will provide an
estimate of initial telemarketing cost to engage
your program and also guides you through your
telemarketing program set-up and implementation.
Our telemarketing
consultants are here to assist you, every step of
the way! |
